Websites, brand identity, and media production for coastal businesses and destinations.

Project Need

A family-owned design-build contractor with 26 years in Mendocino County had built his own website on Wix — and it was undermining him. His messaging centered on design expertise and in-house capability, but the site's own graphic design contradicted the claim. A builder advertising design sensibility needs a website that demonstrates it. When your clients are high-net-worth homeowners investing in a custom build or ADU, the website is part of the first impression — and a Wix site with muddled messaging doesn't clear the bar.

Website Approach

Took the project out of his hands entirely — rebuilt from scratch in custom code (replacing Wix), rewrote the messaging to resolve the contradiction between design authority and visual presentation, and restructured the site around six clearly defined build categories with a process walkthrough, project gallery, and strong owner story. Free estimate CTA woven throughout. Also consulted on media buys to get the new site in front of the right audience — because a better site only converts if the right people see it.

Visual Direction

Warm and craft-forward — completed project photography that shows the quality of the work across custom homes, ADUs, remodels, and outdoor builds. Layout as solid as the builds themselves.

Project Need

An established artist needed a quiet digital home where the work leads — with clear paths to gallery, bio, and contact — plus a place to publish and promote his recurring annual events.

Website Approach

Portfolio-first structure with restrained navigation, large visual moments, and a direct contact path for collectors and gallery interest. Annual event pages updated on a scheduled basis as shows and events are confirmed.

Visual Direction

Minimal, gallery-like presentation that keeps the artwork central and avoids over-designing around the pieces.

Project Need

A multi-generational logging family had pivoted into wildfire mitigation and built a custom excavator attachment unlike anything on the market — faster and more effective on steep, rugged terrain than conventional equipment. The owner believed he was the only one who could do what he did. He was right, but he had no IP protection, no brand presence, and no strategy for turning a unique capability into a scalable business.

Website Approach

Consulting led to the identification of a patentable invention and a referral to an IP attorney — resulting in patent protection on the excavator attachment and a licensing strategy that opened a revenue path beyond direct service work. Simultaneously: documentary-style brand videos telling the family's multi-generational logging story and demonstrating the machine's efficiency on rugged mountain terrain. Web copy, visual identity, and brand voice developed from the ground up. The videos were deployed at Napa Firewise conventions on a large-format screen — and a high-value contract with a prominent Napa vineyard was secured on the spot. The right message, the right room, the right proof.

Visual Direction

Forest-forward and cinematic — documentary framing that honored the family's generational roots in the land while positioning the technology as genuinely category-defining. Trust built through story, not just credentials.

Project Need

A top-producing coastal real estate advisor needed a full visual identity — not just a website, but a complete brand presence that matched her market authority and communicated the distinct character of each Mendocino Coast community she represents. Buyers relocating to the area often have no feel for the differences between towns. That gap needed to be closed before they ever browsed a listing.

Website Approach

Full brand build: logo, photography, video, copy, and a highly customized site developed over multiple years of ongoing collaboration. Two standout features define the experience. "Get to Know the Coast" gives each coastal town its own full-bleed background video — a mini film that places buyers inside each community before they browse a single property, making place legible and emotionally real. "Navigate Escrow" transforms the homebuying process into an interactive nautical-themed journey, demystifying escrow step by step using the Mendocino coastline as the visual metaphor — turning a process that intimidates first-time buyers into something they can actually follow and look forward to.

Visual Direction

Original coastal photography and video woven into an editorial brand identity — ocean light, village character, redwood atmosphere. Each town rendered distinctly. Refined typography, personal authority, and custom interactive features that no off-the-shelf real estate platform could replicate.

Project Need

Real Estate Magazine is a long-running Mendocino County institution — a print publication with over 150,000 copies distributed annually across the coast, Anderson Valley, and inland to Ukiah and Willits. More community paper than trade publication, it covers local businesses, events, personalities, and property listings in equal measure. The publisher needed a robust online home that honored the magazine's 30-year legacy while giving advertisers, readers, and real estate professionals a practical digital resource.

Website Approach

Magazine-style site architecture that mirrors the publication's dual identity: a community gathering point and a comprehensive property and advertiser directory. Editorial content, listings, event calendar, and an archive of issues brought together under one roof. A simple CMS lets the publisher upload and archive each new PDF issue without technical help. Advertiser resources — media kits, ad specs, and authorization forms previously sent as email attachments — are now hosted and shareable via a single link, cutting out a recurring friction point in the sales process.

Visual Direction

Editorial coastal tone that reflects the magazine's warmth and community character — not a sterile listings portal. Layout and typography that feels like a publication worth reading, not just browsing.

Project Need

A local media brand needed to present photography, video, aerial media, and web services as connected creative capabilities.

Website Approach

Service-forward brand site that shows production value, clarifies offerings, and gives clients a direct path to project inquiries.

Visual Direction

Cinematic coastal media direction with aerial imagery, simple service framing, and visual proof of local production quality.